D’où est née l’idée de Boréal'Or?

Where did the idea for Boréal'Or come from?

🥰 A deep love for nature , know-how and intergenerational family tradition of more than five generations . 🥰
✨ A connection with nature, combined with the desire to share its gentleness, its colors, its love, its benefits and its light, these are the pillars of this adventure.
🍃 I have always felt a love, a connection with nature. Its splendor, its serenity, its power, and the magic it gives off have always fascinated me. Its countless benefits, and our way of honoring and respecting it, have guided my vision, my values.
As a child, I spent most of my time playing in the forest behind my house. Whether alone, with my best friend or with my family, I always found a corner of this peaceful environment to explore, admire, smell and touch.
Nature is a true work of art ✨
🥰 My connection with nature has also been enriched by the know-how passed down through my family. From my great-grandmother, who concocted ointments based on cattail, fir and other botanical extracts, to my mother, who prepared bath salts with oats, lavender and conifers, clay poultices, synergies of essential oils, fir syrup for the throat and herbal teas.
My childhood was rocked by these traditions developed with love, by the benefits of the little treasures present in nature here.
🥰 This family knowledge is passed down from generation to generation, from my mother, from my grandmother, deeply rooted in me, and also by my mother-in-law.
Today, I have been passing it on to my children since they were very young and I want to see this tradition of love and connection with nature continue within our family across the generations, while sharing it with you through Boréal'Or. 🌸
Always wanting to work in harmony with nature and animals, I focused my studies on sustainable development. This allowed me to better understand environmental issues and equip myself to build a respectful business aligned with my values.
This is how Boréal'Or was born: a marriage of intergenerational know-how, love for family and nature, and a commitment to its preservation. Through our products, I want to offer you the benefits directly from nature in your family cocoon, to take care of yourself, while staying connected to what the Earth has best to offer. 🌿 💚
-Amélie, CEO Boréal'Or inc.
🌸 💚
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